An amuse-bouche, with compliments from the writer.
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Taking Flight
By making Delta’s history and human impact tangible, the Delta Flight Museums turns a brand into an living story, and this welcome video is the gateway to an entire brand experience. Sophisticated motion graphics, archival footage, and custom animation combine with 270° visuals and a bespoke score to carry visitors somewhere they've only dreamed of, culminating in the dramatic reveal of an actual Delta aircraft. Visitors exit the theatre inspired to see what’s next–in the museum and for the airline.
Client: Delta Flight Museum
Studio: Blue Telescope
Digital Twin
Enterprise-Grade Flexibility
T-Mobile for Business wanted their executive briefing center to make data tangible, valuable, and real. Digital Twin animates live feeds from IoT building sensors to display real-time data. Working with technologists and T-Mobile SMEs, I distilled each incoming data point into a tangible business solution to reveal the many ways data can help companies optimize and streamline decision making. I used a Q & A format to spark curiosity and inspire visitors to think about how these solutions might apply to their goals. Direct, concise copy is easy to follow alongside flowing animations, bright colors, and quick transitions.
Client: T-Mobile for Business
Studio: Blue Telescope
Our cybersecurity client needed a consistent tagline that instilled confidence and could feel at home in any one of the dozens of industries they serve. I created a two-part tag–part 1 remained the same (“Enterprise-grade") while part 2 could change to fit the industry focus.
Client: Watchguard
Agency: Indigo Slate
Hellcat
AR brings visitors to places they can’t go on their own, like inside this World War II-era M18 Hellcat tank destroyer. Targeting a point on the destroyer with an iPad triggers an content specific to that section of the vehicle. Writing for an audience of everyone from 4th graders on field trips to WWI history buffs requires an upbeat yet authoritative tone and a balance of deep dive and “WOW” facts. Working with museum curators and historians, I determined which sections of the tank carried the best stories. A Q&A format let me embed extra detail in the questions while optimizing for space on a crowded screen.
Client: Sloan Museum of Discovery
Studio: Blue Telescope
Honest to Pockets
I founded a clothing company in 2014, which meant I did everything from copywriting to designing to logistics. The writing ended up being my favorite part, and so here we are.
Click the image to read my all time favorite blog post, a story I wrote about my company’s values through the lens of a one night stand–and pockets.
Client: The Willary